Experience the authentic Mexico.
‍‍Real trips by real people

Plan your trip with us
They highlight our work
Oaxaca

Experience the authentic Mexico.
Local trips by local people

Plan your trip with us
They highlight our work
Oaxaca

Experience the authentic Mexico.
Authentic trips by authentic people

Plan your trip with us
They highlight our work
Oaxaca

Experience the authentic Mexico.
Impactful trips by impactful people

Plan your trip with us
They highlight our work
Chiapas

How It works!

Tell us about
your dream trip

Fill out a form with your trip preferences. Being specific is a huge plus!

Meet your travel expert

We will assign you a travel expert tailored to your preferences and travel plans.

Ready, Set, Travel! A lifetime experience awaits

Co-create your unique itinerary

Have your travel expert craft a detailed travel plan tailored to your unique needs and preferences.

Hear it from our travelers!

5.0
- reviews

Generating impact every step of the way

Meet local communities, foster job opportunities, boost the local economy and help restore the environment.

A family posing for a photo.
Fulgencio & Feli from Acaxochitlán

“Being able to receive visitors is of utmost importance for us as it leads to the creation of employment opportunities and promotes the development of the areas where the tourist attractions are located. Moreover, it provides a great chance for individuals to come together, share experiences, and learn about different perspectives.”

Two women posing for a photo.
Lety from Almacén

“Thanks to the partnership between Rutopía and the ecotourism project "Mujeres Milenarias" in El Almacén, Oaxaca, this destination has welcomed more than 100 visitors to date, providing a source of income for local families to reinvest in the project's development and allocate funds towards the restoration of their ecosystems.”

We are the first tourism company in Mexico certified as a B Corp.

Therefore, we comply with the highest standards of sustainability, social impact, environment, transparency and legality.
At Rutopía, we assume a commitment to continuous improvement.

B corp | Brand logo

Mexico awaits.
Experience the magic

Travel over Mexico
with Rutopía

Plan your trip with us

Why travelers love Rutopía

Image of a boat in the middle of a beach with crystal clear waters

Personalized experience

Everything is customizable to fit your needs, so you can have the trip of your dreams. We show you the true magic of Mexico.

Seamless trips

Hand over the planning to us and just enjoy your time. Our experienced travel planners at Rutopia will take care of ensuring a smooth trip.

A river with transparent waters, in nature along with rafts
A hand touching a tortilla on a plate along with sA hand touching a tortilla on a plate along with some other vegetablesome other vegetables

Personalized 

by a local expert

Take a moment to envision waking up to freshly-made tortillas from places like Oaxaca and indulge in the authentic flavors of local Mexico. Our trusted travel experts will show you the most beautiful Mexican sites, giving you privileged access to the unknown, yet breathtaking, places around the country.

The uncommon
Mexico is here

Delivering memorable moments and positively impacting others is who we are. We open to you the heart of Mexico, providing local trips by local people.

A woman smiling as she builds something out of straw, while a little girl looks on in amazement.
A beach with palm trees, a table in the sand next to some pillow chairs, lights and sunset.

Unique lodgings & activities

Hotels, glamping cabins, or somewhere in between? You choose what fits you best! Oh, and while you’re at it, have a taste of Mexico’s finest tequila from places like Jalisco.

Safe trips guaranteed

Be safe at every point of your journey while enjoying beautiful locations, such as Chiapas or Puebla, alongside your personal guide.

A group of cyclists in a column in the middle of a field

Our Story

How can indigenous and rural communities in Mexico benefit from their rich biodiversity and culture while preserving and regenerating it and creating dignified job opportunities? This was the question posed by Sebastián Muñoz and Emiliano Iturriaga in 2017, after months of collaborating on a participatory design project with these communities. The answer: through alternative, regenerative, sustainable, community-based, ecological, in other words, impact tourism.

And that's how Rutopía was born, as a social enterprise whose mission is to regenerate nature and culture through tourism. In 2019, it was awarded the most prestigious prize in Social Entrepreneurship: the Hult Prize, granted by the United Nations and personally presented by Bill Clinton.

Rutopía is the first tourism company in Mexico to be certified by the B Corp label. It was recognized by Forbes Mexico in 2021, and in August 2022, Rutopia was selected as the tourism promise by CNET (Information public until September 2022). It also received the Iberoamerican Award for Social and Sustainable Tourism in 2023.

Award photograph in which rutopia is recognized
A large group of people eating around a tableTwo women cooking tortillasA woman smiling while posing in front of a table with food

Meet our travel experts

A common concern a visitor experiences is how well will the product or service be supported. Introducing the team eases fears while showing confidence.

Michelle Pineda
Michelle
Attends English and Spanish-speaking travelers

Michelle is a passionate traveler who constantly seeks new travel adventures. Her empathy towards others is reflected in her concern for the impact of tourism on communities and ecosystems. As a travel specialist, she understands the importance of her responsibility and strives to raise awareness among travelers about cultural diversity, encouraging them to respect and value differences without judging them based on their own beliefs. Her commitment to sustainability and cultural sensitivity makes her an exceptional guide for those seeking authentic and respectful experiences in their travels.

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Andrea Gramai
Andrea
Riviera Maya expert, couples and family tours

Residing in Cancun, he has had the privilege of embarking on comprehensive tours of the Yucatan Peninsula, as well as exploring portions of Chiapas and Mexico City. With over fifteen years of global travel and work experience, his heart was captured by Mexico a few years ago. As a seasoned travel consultant, he excels in crafting custom itineraries for some of the world's most exclusive destinations, with a particular expertise in this fantastic country. Andrea is here to provide his expertise and support for travelers' needs.

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Isabelle Bauer
Isabelle
Expert in Central Mexico, Oaxaca and Riviera Maya, specialising in romantic and family trips

Originally hailing from Germany, she has been a resident of Mexico since 2014, and it didn't take long for her to fall head over heels for the country. Her role in the tourism industry in Mexico provides her with the perfect platform to share her passion for the nation with fellow travelers.

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René Rodarte (Garuda)
Garuda
Expert in Chiapas, Oaxaca, Yucatan Peninsula and family tours

Mexican who holds a deep love for travel, values environmental awareness, and seeks to glean knowledge from diverse global cultures. He firmly endorses travel as a means of fostering positive personal growth and development. Recognizing that his homeland ranks among the world's top tourist destinations, he’s dedicated to ensuring that every visitor enjoys the most exceptional experience possible.

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Leslie Mercier
Leslie P
Attends French-speaking travelers

A French-born and an adoptive Mexican. She’ll be glad to introduce you to this fabulous country, Mexico, its beaches, its must-visit archaeological sites, its cuisine, and the various local communities with which she collaborates. Living in Playa del Carmen, she has had the opportunity to travel all around the Yucatan Peninsula and also to visit parts of Chiapas, Oaxaca, and Mexico City. She enjoys engaging with locals, getting lost in villages, and discovering the best restaurants!

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Diego Olivares
Diego
Expert in the Yucatan Peninsula and tours for groups of friends

Proudly Mexican and having immersed himself in the heart of Mexico's diverse regions, he curates experiences that allow you to venture off the tourist trail and discover the authentic essence of the country. From exploring ancient ruins tucked away in remote jungles to savoring the rich tapestry of Mexican cuisine in local markets, his alternative routes promise a deeper, more meaningful connection to Mexico's beauty and heritage.

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Daniela Herrera
Daniela
Attends English and Italian-speaking travelers

Daniela has always felt a great fascination for exploring the world since she was a young. She has a strong passion for traveling, and for the past few years, she has been living in Mérida, a city that has allowed her to explore the wonderful Yucatan Peninsula with its natural and cultural marvels. As a travel specialist, Daniela is dedicated to meticulously planning completely personalized travel itineraries, enabling travelers to discover Mexico in an authentic way, ensuring unforgettable experiences.

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Lisa Brissac
Lisa
Specialist in Central Mexico, Oaxaca Coast and Chiapas, ideal for young or older couples, honeymoons and ecotourism

A French-born but Mexican at heart, and she will be your local specialist for your trip. "Mucho gusto!" as they say here! Since living in Mexico, she has had the opportunity to explore magical villages, local customs, sandy beaches, and has fallen in love with its aromas and colors. What a joy to know that you have chosen to discover the diverse ancestral culture of this multifaceted country!

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Leslie Pérez
Leslie
Yucatan Peninsula and Chiapas expert, caters for all types of travellers

She takes great pride in her Mexican heritage and possesses an unbridled passion for travel. With the privilege of having visited 25 different countries, her recent four-year focus has been on uncovering and revealing the concealed gems within her beloved Mexico. Her personal interests are deeply rooted in learning about the ancient history and culture of her homeland, serving as a way to connect with her heritage. Her ideal travel experiences encompass a harmonious blend of outdoor adventures, be it in the mountains or by the beach, coupled with the exploration of cities and towns rich in cultural treasures.

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Karen Quintero
Karen
Central Mexico and Oaxaca Coast specialist, focusing on couples

A proud Mexican hailing from the small city of Tlaxcala. Over the past four years, she has been dedicated to exploring the diverse landscapes of Mexico and has developed a profound appreciation for the authentic Mexico she has come to adore. It's a Mexico brimming with culture, natural wonders, and warm-hearted people. What sets her apart is her commitment to traveling with a positive impact and forging meaningful connections. Karen is eager to share her wealth of experiences and knowledge to assist you in crafting an authentic journey through Mexico that reflects her passion and values.

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Lauren Nadot
Lauren
Central and South East Mexico expert. Luxury and group trips

French-born living in Mexico, with 12 years of experience in tourism, specializing in crafting off-the-beaten-path adventures in Mexico. With a deep passion for exploration and a profound love for the country. She takes travelers on a journey beyond the typical tourist hotspots. Her unique itineraries unveil the hidden gems of Mexico, showcasing its lesser-known archaeological wonders, secluded natural wonders, and vibrant local cultures.

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Pauline Nourtier
Pauline
Expert in the Yucatan Peninsula and Chiapas, luxury ecotourism and group trips

French-born living in Mexico, she’ll help you embark on a one-of-a-kind adventure, uncovering the treasures of Mexico that often go unnoticed by conventional travelers. Get ready to embrace the magic of Mexico in a whole new light, with a passionate travel specialist who knows how to make your journey truly unforgettable.

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Leo Mallet
Leo
Specialist in the Yucatan Peninsula, Morelia and Chiapas, expert in group trips

French-born living in Mexico who enjoys sharing his passion for this wonderful country with you through its various aspects: its archaeological temples, numerous museums, nature outings by the sea or in the jungle, the diversity of its cuisine, and the richness of the local communities with whom we are fortunate to work.

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Join us on this
journey
Plan your trip with us
Sabrina N
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Perfect

For those who don't like to manage logistics like hotels, rental cars, activities. And above all, to have someone who speaks fluent French that we can reach at any time for the unexpected... You are in the right place! Thank you to Chloe for the preparation of our trip, to Melina our Ariadne's thread and Teresa for her welcome and help at the arrival and departure. A big thank you to Enrique and Blanca from Nuevo-Durango for their welcome, their smiles, their family, a lot of emotions at the time to leave you. Thanks to Mémo for your teaching of Mexican customs (Sian Ka'an) The Yucatan is a magnificent region. And the population is very pleasant. Only downside Holbox... Too much dust, too much smell of fuel oil, too much tourist. I will keep in memory these wonderful moments!

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pascalrichard0304
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Circuit in Yucatan

Discovering wonderful and surprising sites, Mayan communities with an unforgettable welcome, breathtaking landscapes, a very pleasant climate in the middle of March...and smiling people! A big thank you to Rutopia and his team for the elaboration of this ideal circuit, alternating nature, city life, simplicity and comfort. Thanks to Mélina for the follow-up during our trip. We don't speak Spanish well enough, and we appreciated having a French-speaking contact person who could be reached if necessary. We still have a lot to discover and hope to come back very soon, and with Rutopia without hesitation!

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Claudia A
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Super organization, great accommodations and nice team

The trip was perfectly organized, we were always exclusive or in very small groups and had freedom to do our own activities. All accommodations were fantastic and sustainable, the food almost always local and very good, we could always fill our Rutopia water bottles and travel as plastic free as possible. We were met at the airport and had assistance getting a rental car. After that, we traveled independently but had our fixed dates and reservations with Rutopia. It was the perfect mix!

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Mikel D
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The best moment lived in Mexico

We were traveling as a group of friends with nothing organized. We like to improvise and be able to find alternative plans to the conventional tourist routes. We arrived in Puerto Escondido - Mexico's paradise - and started looking for options. A Mexican friend recommended us to contact Rutopia and we did. We explained our way of traveling - which they quickly understood - and in a few hours they came to us with a perfect selection of activities. We chose one of them and the next day we found ourselves galloping through beautiful hills, crossing a small lagoon in canoes, bathing on an unspoiled beach at sunset and sipping freshly picked coconuts with some mezcal. We had dinner in the only hut on the beach, eating fish that had been caught that day from the lagoon. Then we went to see the luminescence of the placton with paddle canoes until we were surprised by one of the biggest and reddest moons I have ever seen in my life. We ended up sleeping in bamboo huts a few meters from the waves. There were no more than 5 huts on the miles of beach that we could see. And at ALL times with an exquisite treatment - sympathy, kindness and attention. This is just one of the plans we booked with Rutopia, which definitely changed the course of our trip. Without a doubt, I would repeat this experience in any place I would like to visit in Mexico. Viva Mexico!

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Alexhcros1500
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Super local agency

We have worked with Rutopia for several tours in Mexico in the Yucatán and Chiapas and we have never been disappointed. Authentic experiences, with locals, in magical places and off the beaten tourist track. Our contact Marisol was always super available and responsive, understanding and anticipating our desires. And she speaks very good French. I highly recommend Rutopia!

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Bikø J
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Chiapas, Neri and her family

I traveled to Chiapas for an ecotourism experience with Rutopia and I liked it very much, the team responds very quickly to all questions and accompany the traveler throughout the experience, I missed my flight and they were very flexible to accommodate the entire itinerary, My destination was the lakes of Tziscao, where I was received by Neri with his family in very nice cabins next to a lake with incredible views and a magnificent tranquility, with them you make experiences of beekeeping and coffee and tours to nearby lakes, Montebello is a must! 100% recommended.

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DaniEla
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Just wonderful!

We had an amazing trip excellent organized by Jorge and supervised by Melina from Rutopia. We spent 10 days in Mexico, starting in Ciudad de Mexico where we visited the amazing Teotihuacan and then we flew to Yucatan for the amazing sites of Chichen Itza, Uxmal, Ek Balam, Tulum, Merida, Valladolid and the great Island Holbox. The trip was perfectly organized, the hotels were very good, and the guides were carefully chosen. We highly recommend Rutopia and especially Jorge! Leer menos

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David
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Journey to Mexico City, Cholula and Cuetzalan

We had a wonderful time. We started out in Mexico City with a 2 day tour filled with museums, food, and beautiful sights. We then went on to Cholula to experience the culture in a smaller town, see a local market, and eat traditional food. We finished the tour in a small town called Cuetzalan, where most people speak an indigenous language. All of our guides were great. Thank you for a memorable vacation!

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Elena R.
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A literally perfect trip to the Yucatan peninsula

Tom and I knew we wanted to go to Mexico. We knew we wanted a little bit of culture, some wildlife, and maybe a splash in the ocean. That's it. With the vague and minimal information we gave them, Rutopia was able to put together a perfect trip for us. We had a flawless itinerary. It's so clear that Rutopia really cares about the communities (animals and humans) in Mexico. Everything we did and everywhere we stayed felt like they were helping us experience Mexico as authentically and respectfully as possible. It's almost impossible to pick a highlight, but top of the list has to be the day we shared with Enrique, a Mayan host who was unbelievably generous with us. He shared the community gardens, including history and background about the families that live in Nuevo Durango and other nearby communities. He showed us the neighborhood cenotes, Punta Laguna, Uma Nojoch Keej (a wildlife reserve), and more. We picked and prepared the plants as Enrique and his wife Blanca showed us the best way to cook them (and rescued us when we were pricked by the nopales!). We saw howler monkeys and spider monkeys in the wild which was very cool. That had to be the very best day, but every day was amazing. Sian Ka'an reserve was lovely, the Mayan ruins were spectacular, the snorkeling in Puerto Morelos was fabulous, the bicycle cenote tour was jaw'droppingly gorgeous. I'm waxing superlative but it really all was like a dream. Beyond the activities, the scheduling and pace was perfect for us. We felt like we really made the most of our six days, but with enough downtime to explore and enjoy at our leisure. From picking up our car at the airport to finding our accommodation, the logistics were very smooth at every interaction. Special shoutout to Melina who pretty much instantly helped us when we had any questions about the trip. We've never used a travel planning service like this before. But after this trip, we'll never go back to the old way!

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Varadarajan
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Fantastic Will do it again

My wife and I had a fantastic holiday in Mexico thanks to Marisol, Ana, Teresa and their colleagues & partners. The entire itinerary and arrangements were put together in less than 4 days. What we really liked about Marisol & her team was that they were only a message or a phone call away for any query/suggestion, etc. The trip was bespoke to the extent that Rutopia had kept in mind about our interests, food habits & executed bookings, tours. They were also very flexible in catering to last minute changes/requests. The team took upon them to ensure that our entire trip was comfortable & safe by taking care of even small stuff that one normally finds out post getting to a place. We would definitely like to use their services again!!

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Sue G
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Mayan Site Tour in Yucatan Penninsula Mexico

Rutopia did an outstanding job with the arrangement and execution of a 9 day tour of Mayan sites in the Yucatan peninsula. We provided Rutopia with the general parameters of the trip we wanted and they suggested an itinerary. After our approval, they set up the hotels, transportation within Mexico, and site tours. The hotels were good quality, and all of the drivers and tour guides showed up on time. We were very impressed with the quality of the tour guides and learned a lot on the trip. Jorge handled setting up the itinerary, and Melina handled the execution of the trip and was readily available via WhatsApp throughout the trip for any questions or issues. Melina was particularly helpful in changing our transportation arrangements to the airport at the last minute per our request. I would recommend Rutopia and would use them again for future trips.

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Cat839
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Great experience with this agency, totally recommend!

Great experience with this agency. Our tour in Mexico was perfect and organised with great passion and precision. Special thanks to Mel (our direct contact during the trip) for being super responsive and to Jorge Barbosa (our tour guide in Mexico City). Totally recommend this tour operator!

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Adventures in the Yucatán!
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Adventures in the Yucatán!

Such an amazing time in the Yucatán! Between floating in the mangroves to visiting Chichén Itzá to spending a whole day on the beach in El Cuyo, I couldn’t have planned a better trip without their help. Thank you so much for an unforgettable birthday vacation!! Simply amazing! Don’t think twice about having them help you plan your next vacation!

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Kris S.
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Enjoyed using Rutopia

Enjoyed using Rutopia (Marisol and Melina) to plan my trip to Mexico. Marisol helped me figure out the best options fand booked everything. Melina was my in country support. Rutopia (the company through Kim Kim) is great and would highly recommend it to anyone who wants to take the burden out of vacation planning. My son and I truly enjoyed the trip knowing everything was taken care of and we just had to have fun. Thanks!

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Victoria O.
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Two Weeks in Mexico

Seamless transfers, excellent hotels particularly in Mexico city and Puebla, combined with various cultural and food tours. Particular highlights were the cultural/food tours in Mexico city and Puebla (also including the anthropology museum in Mexico city), and the rural tours in Oaxaca where we visited textile workshops, mescal producers and participated in a cooking class using traditional equipment. Also, although we didn't need it, the on call remote assistance was reassuring. I would definitely recommend Rutopia.

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