More than a travel platform, Rutopia is the bond that connects travelers with local hosts in sustainable nature destinations.


Traveling with Rutopía takes you to know places and connect with people, it allows you to discover Mexico through the eyes of its people. Rutopia offers you the possibility to enter the Mexican territory and explore amazing destinations immersed in the natural paradises of the country in journeys out of the ordinary. In addition to enjoying an authentic and transformative experience, when you travel with us you contribute to transform tourism into a fair and sustainable activity.

Our great mission is to regenerate nature and culture through socially inclusive and economically just tourism.

What is Rutopia?

Rutopia is a social enterprise that allows travelers who are looking for authentic, off-the-beaten-path experiences, to access rural communities with hosts willing to share the natural paradises of their land. Rutopía conserves Mexico’s cultural and natural heritage by helping its protectors generate a sustainable income through regenerative tourism.

We have been working since 2017 designing, together with our hosts, the best travel experiences in the most amazing nature destinations in Mexico.

The four dimensions of the Rutopian journey


Physical and adventure activities in idyllic sites, from multi-day expeditions to quiet walks along beaches, forests, deserts or jungles, bird or whale watching, mantan bike or canoeing. You can sleep in accommodation ranging from ecolodges, glamping or cabins to a hammock or camping under the stars.


You will learn about the local culture and nature. You will be able to live cultural immersions in indigenous communities, learn and put into practice ancestral and traditional techniques from various cultures, such as wood carving, artisanal fishing, milpa harvesting or making art and jewelry with local materials.


You will discover the places through the eyes of their people and from the inside out, living what they live, walking where they walk. In these experiences you will be able to connect with your hosts, listen to their stories and create links that can last a lifetime.


You will be able to regenerate your energy and live moments of introspection in different unique experiences, such as being part of a purification ceremony, rituals of ancient cultures or simply contemplating nature.

What are the experiences of Ruopia like?

Private and personalized
Operated by local hosts
Ready for "new normal"
They make a positive impact

Why book a trip with Rutopia?

Travelers at a camp on the slopes of the Tacana volcano
  • We make it easy for you to plan and book your trip
  • You choose the dates
  • You can book with open dates
  • We have a 100% refund cancellation policy
  • We give you 24/7 remote accompaniment throughout your trip
  • And above all… you’re contributing to a bigger purpose!

Stories of Rutopia Hosts


Thanks to the alliance between Rutopía and the ecotourism project of the ” Millennium Women” in El Almacén, Oaxaca, to date this destination has received just over 100 visitors, generating an economic income for local families, to invest in the development of the same project and to allocate funds for the regeneration of their ecosystems.


“For us it has been very important to be able to receive visitors because thanks to them, sources of employment are generated and the development of the tourist attractions is detonated. It is also a great opportunity for people to live together, to share and to learn about other visions.”


“Everything has seemed very good to us, the information is complete, it is very practical, the dissemination that is done in social networks has pleased us. As a group they are a good alliance to work with.”

-Neri y Mariela in Tziscao, Chiapas

How Rutopy works and how it creates impact

When you book a trip with one of Rutopía’s hosts, you are being part of a network of travelers and communities where we seek to create fairer and more sustainable tourism.

At Rutopía we advise you and take care of coordinating your tailor-made trip together with your host. He or she, in turn, makes sure that everything you need to have an unforgettable experience is ready when you arrive at the community.
80% of your payment goes directly to the hosts, families and local suppliers of products and services.

The 20% is intended to cover Rutopia’s money transfer and operating expenses in order to maintain and expand our network. We want to benefit the entire community and create shared value, so in some communities a percentage is allocated to a community fund for cultural or environmental conservation projects.

Ruopia Certifications

Allies who make this possible

The impact of Rutopia on numbers


Ecotourism projects that are part of the Rutopia network

Annual Impact Report 2019

Annual Impact Report 2018